Transsion Holdings, a global conglomerate with a strong presence through itel and TECNO, today announced a joint venture (JV) agreement with Spice Mobility, an Indian Business major across mobility space, to strengthen its foothold in the world’s fastest growing mobile market. The JV was inked today in the presence ofMr. Lin Qin, Vice-President, Transsion Holdings and Mr. Dilip Modi, Executive Chairman, Spice Mobility.
- Transsion Holdings strengthens its presence in India, Spice is the latest addition to its brand portfolio, launched after the success of itel, TECNO
- The New Spice Brand with a fresh identity is targeted towards a young audience who wants to express their individuality without compromising on their traditional values
- Launched with a new brand philosophy of “Make Sharing Better” with Spice
In line with Transsion’s multi-brand strategy, the company marks the entry of its new brand in India, reinforcing its commitment to the India market, with an enhanced portfolio. This partnership aims to revitalize the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple, yet, an all-new powerful and rich digital experience to the young generation of India, which is a reflection of their individuality and keeps the collectivistic sentiment intact. The new Spice brand portfolio will offer stylishly designed devices catering to the needs of the Indian youth.
Mr. Lin Qin, Vice-President, Transsion Holdings said, “We are excited to announce our partnership with the Spice Group and it is a matter of great pride for us to actively contribute to the growing mobile phone ecosystem in the country. With Transsion’s success in India over the past year, this JV is a win-win situation for both the groups. We will be exploring various strategic opportunities by building on each other’s strengths such as wide distribution strength, understanding of the Indian consumer and a comprehensive portfolio of quality products. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu.”
He further adds, “For us, India is one of the top priority markets and with this partnership, we have now enhanced the New Spice product portfolio to offer a stylish designed range to the Indian consumers. After massive acceptance of the brand, itel and successful launch of TECNO in India, we are embarking on a new journey with the launch of the new ‘Spice’ brand. We are confident that this brand will deliver on its promise of a youthful portfolio of high quality products that will not only surpass consumer aspirations but also enable them to retain their individuality without compromising on their traditional values and societal expectations.”
Mr. Dilip Modi, Executive Chairman, Spice Mobility said, “We are absolutely delighted to partner with Transsion Holdings. As a strategic partner, we believe this combines Spice’s legacy strength and Transsion’s global leadership to bring a whole new mobility experience to our consumers. This JV is a commitment towards furthering digital inclusion in India, assuring high quality products and services to one and all, thus democratizing innovation and technology. We are sure that by leveraging each other’s strengths, we will make a significant contribution to the emerging Indian technology market.”
Spice Brand identity: “Make Sharing Better” with Spice
Spice Brand unveiled its new brand identity and philosophy – “Make Sharing Better” with Spice. In line with the new brand identity, Spice Brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them.
The philosophy “Make Sharing Better” with Spice embodies collectivism and promotes social cohesion & interdependence in the Indian society. Following these principles and such interdependence amongst families in India, ‘Sharing’ has become a cultural norm. The new Spice is all about enhancing the experience of joyful, carefree, energetic youth population who believe in sharing moments and individuality. In this connected world, Spice further will fuel the culture of ‘sharing’ to help build a rich social connect for the Indian youth. The product portfolio comes equipped with easy to use features that is designed especially to promote a superior digital exepreince, thereby making ‘sharing’ fun.