iVOOMi launched 2 new Smartphones in ‘Me’series targeting 2nd and 3rd tier cities in India

iVOOMi forays into Mid Level Smartphone Segment with the launch of Exclusive Series “ME”

iVOOMi Me1 and Me1+

Both the Smartphones are fine offering from the brand when seen along with the price. The Me1 is priced at INR 3,999 where as the Me1+ is priced at INR4,999.

Moving on to the specs

  • Me1 & Me1+

The Me1+ sports a 5inch HD IPS display(720*1280 pixels) with 2.5D glass protection. The Me1+ comes with 2 gigabytes of RAM along with 16GB of internal Storage , where as the Me1 sports 1 gigabyte of RAM along with 8GB internal storage which is expandable up-to 128GB in both the phones.

The phones are currently running on Android Marshmallow but the company has already declared that Nougat update for both the phones will be available within 30days of launch.

The Me1 comes with 5MP+5MP camera sensors where as in Me1+ you get 8MP+5MP camera sensors both the phones runs on Spectrum quad-core Chipset. Both the phones are backed by 3000mAh battery which can easily last you a day or two.

Difference bw Me1 & Me1+

  • In Me1 you get 1GB RAM where as the Me1+ comes with 2GB RAM
  • Me1 has 5MP rear camera shooter but the Me1+ is backed by an 8MP sensor
  • Only 8 gigabytes of ROM is available in Me1 , on the other hand the Me1+ comes with 16 gigabytes.
  • Me1+ is available in rose gold  color where as Me1+ in black

Availability and Price 

The Me1 and Me1+ are exclusively available on Shopclues

INR 3,999 is the price for the me1 and INR 4,999 for me1+

Initial strategy of the brand 

The initial strategy of iVOOMi is to target 2nd and 3rd tier cities in India because they are the growing ones as in the 1st tier cities 70-75% population is already using smartphone but the other cities are still way behind.

Our thoughts

So, the Me1 and the Me1+ offering really nice specifications at there price range but we have no clue how the after sale’s service is!!

Benchmark scores


Offer for the early birds

You can get additional 10% discount on your purchase using industrial bank credit card!
sale starts midnight!



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