Bobble, a keyboard technology to facilitate highly personal self-expression, and Indus OS, the 2nd most popular smartphone OS in India, today announced a partnership. Indus OS has integrated Bobble’s SDK and will become its exclusive distribution partner for India. This will allow Indus OS users to communicate using regional stickers for the very first time.
It is well researched that 90% of the Indian population does not consider English as their 1st, 2nd or 3rd language. Going forward, the next 300 million Indian smartphone users in the next 3 years will all be regional language users. Indus OS already has over 5 million users and this partnership will introduce the world of stickers to regional users in their native languages. With just 1 selfie on an Indus OS powered device, users can get free unlimited personalized stickers with their faces, in any of the 12 languages.
The Bobble keyboard technology in combination with the Indus OS keyboard, enables users to send Bobble content even while chatting on WhatsApp, Facebook etc. Bobble’s technology will adjust the expression on every face to match the emotion of the sticker or GIF in real time. In addition, personalized content will be recommended to users based on the tone and tenor of the input text, through a self-learning algorithm.
Also, Bobble and Indus OS will add in-content branding on their platform to enhance the user experience and monetize impressions during interpersonal messaging, the most intimate communication medium on mobile. This is a first of its kind partnership, expected to be a significant monetization opportunity.
Bobble’s functionalities will roll out across all Indus OS devices within 2016. Currently, Indus OS is available on 50+ devices across India including on Micromax, Celkon, Swipe, Intex and Karbonn. It has more than 5 million users and is available in 12 Indian languages including Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Telugu, Tamil and Urdu. Given the fast pace of Indus OS’s adoption across OEMs in India, Bobble expects to reach a large number of regional users in India.
After being the only app from India to be featured in the iMessage Store in dozens of European and Asian countries, and striking a partnership with Baidu, Bobble’s exclusive partnership with Indus OS for distribution in India will help it increase its footprint in home territory.